To create lasting impact and improvement in the world of school lunch, sweetgreen launched sweetgreen in schools, a multi-year and multi-channel program that seeks to make food education engaging and real food accessible. We partnered with FoodCorps (a leader in in-classroom food education), and provided $1 million in funding to reimagine school lunch and build content that brings school lunch issues from the lunchline to the frontlines of the cultural conscious.

The campaign was amplified across The New York Times, The NYT Daily Podcast, Facebook, Instagram, Pinterest, digital marketing creative, retail signage, and programmatic and display advertising.