Joanna Hsu is a creative based in LA.
Joanna Hsu is a creative based in LA.
Partnered with COLLINS to develop a new brand system to better express sweetgreens’ commitment to create a positive impact on the future of food. We created a system across all channels — store design, signage systems, marketing, advertising, social, digital products, packaging, and team member uniforms. The rebrand was inspired by real ingredients, the natural cooking process, the people behind the food, and the craft found in hand-painted vintage cookbooks. We created tools that pair lighthearted illustration, custom typefaces, modern photography with a palette of earthy and vivid colors.
