Joanna Hsu is a creative based in LA.
Joanna Hsu is a creative based in LA.
The Future of Flavor campaign was headlined by an inspiring short documentary film and an engaging and content-led microsite. The campaign was also integrated into each one of sweetgreen's 90 restaurants in the form of a custom newspaper, merchandise, and myriad in-store signage placements.
The campaign was further amplified through advertising and special efforts including: a special NYPost cover ad takeover focusing on soil health and the idea of 'Big Dirt Energy', a special launch event at Blue Hill Farm, a Times Square video billboard, extensive Facebook and Instagram advertising, OOH billboard and Taxi Top placements throughout New York City, a custom content hub with Nowness, digital marketing creative, and programmatic and display advertising, including Bon Appétit.
Role — Creative Director
